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          "text": "We could say “AI-powered competitive intelligence layer.” Or we could say: we watch what your competitors are doing, so you don’t have to. Both are true. Only one is useful.",
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          "text": "An ad tells you what a competitor is saying. The landing page tells you what they're actually selling, who they're targeting, and which part of their funnel they're paying to grow. Twenty ads pointing to one product page means that product is their priority right now. Ten ads pointing to blog posts means they're buying attention at the top of the funnel and nurturing later.",
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}